Styled by the one and only Kevin Moon, OVO is back at it with a new collection by the name of “King of the Youth”, for Summer 16. Barely a month since the release of the Spring Collection and LA Flagship opening, Drake and the OVO team have been working at something simplistic to drop on fans for the summer. A mixture of solid neutral tones with the off pink and gold printing here and there, the new set is donned by the likes of influential millennial names such as Ian Connor, Playboi Carti, and John Ross for the 2016 campaign. Launch dates have yet to be thrown out to the public but as always, sooner than later you’ll be able to catch these online or at one of the few Flagship locations. Stay in tune with welcomeOVO on Twitter for updates.


Following shortly behind the OVO Summer Collection, is the latest release from Kanye West’s, Yeezy Season. The 38 year old mogul dropped his last line in collaboration with Adidas just this February, as a strictly sneaker based collection. Now Ye has levelled up and put his money where his mouth is by delivering something Yeezy consumers may not be used too. These aren’t your typical Boosts, in fact Kanye has decided to drop a line of high heeled apparel which Kim K (socialite and wife to West) has been plugging all over SnapChat quiet recently. Staying true to neutral tones and the love of Perspex Heels, Yeezy Season 2 drops today, Monday June 6th for fashion killers everywhere, the downside, these heels will cost you anywhere between 450 dollars to nearly a grand just to stunt. If your penny can’t stretch the mile, cry beside us and get a glimpse of the pieces down below.